Through my foggy goggles, styling-wise, the Big Three really had it going on throughout most of the 1960s. General Motors led the way, of course, with Ford and Chrysler constantly craning their necks to steal a peek—or ten—at what GM was doing. The end result was a string of spectacular designs. Chrysler's Imperial division, in particular, hit its stride with the 1964 and 1965 models. This drop-top Imperial Crown is a 1964.
This popped up on Facebook Marketplace this morning in Hinckley, Ohio, near Medina. It shows just 86,000 miles and carries an asking price of $7,500. A tad steep, in my opinion, but I can't fault the seller for asking it. Oftentimes, someone gets hold of a car like this and then finds themselves buried under the tsunami of bills that comes with restoring it.
Between needing a paint job and what appears to be rust in the floor pans, the cost to finish this car will add up quickly—and in a big way. And that's just what we can see it needs from the photos in the ad.
From 1955 through 1975, although sold through Chrysler dealerships, Imperial was a separate make from Chrysler. From 1955 through 1966, Imperials also rode on their own exclusive chassis, setting them apart from the rest of Chrysler's lineup.
Intended to compete with GM's Cadillac and Ford's Lincoln, Imperial never really managed to carve out a significant share of the luxury market despite being an excellent automobile. Chrysler abandoned the exclusive—and expensive—Imperial chassis after 1966. Beginning in 1967, the cars shared Chrysler's C-body platform, making the Imperial more of an upscale Chrysler than the uniquely engineered luxury marque it had been.
Hemorrhaging cash during the mid-1970s, Chrysler finally pulled the plug on the standalone Imperial marque after the 1975 model year. The Imperial Crown and LeBaron names disappeared with it. Chrysler later revived the Imperial name on the 1981–1983 Imperial coupe, then again on a series of front-wheel-drive luxury sedans from 1990 through 1993. Those later cars, however, were officially branded as Chrysler Imperials rather than a separate Imperial make.
I've always thought these cars were a better-looking interpretation of the 1961 Lincoln Continental. That's hardly surprising, considering they were designed by Elwood Engel, the same stylist who penned the Continental before leaving Ford to join Chrysler.
The 1964 and 1965 Imperials are, in my opinion, among Engel's finest work, even if he did return to the Continental well once or twice for inspiration. That distinctive hump on the trunk is pure Lincoln Continental. By 1966, it had disappeared, giving the Imperial a cleaner, more modern look, though arguably one that was less distinctive.