To this day, my knee-jerk reaction whenever I see a Studebaker Avanti is that they're cheesy "kit cars" rather than real, actual cars. Technically, I'm not completely wrong in my assessment, given that most Avanti's were factory-built continuations and derivatives of the original Studebaker Avanti, which was sold for the 1963 and 1964 model years.
Our Facebook Marketplace find is allegedly a 1963 Avanti for sale about 45 minutes southeast of the Triple Wide. Asking price is $29,500.
You certainly don't see these every day—not that you did back in the day, considering only 3,834 were built for 1963 and another 809 were classified as 1964 models. The randomness of finding one for sale in a small town in Ohio adds some mystery and intrigue to it. I'm not going to find out why it's here at the risk of ruining it for me. Some stories are best left untold.
The poster of the ad claims it's "original," but it's been repainted, its 289-cubic-inch V-8, no relation to Ford's "289", has been rebuilt, and it has a General Motors 700R4 transmission. They also say it came from the factory with Jaguar front disc brakes, which isn't exactly accurate. The Avanti used Bendix-manufactured front disc brakes based on a Dunlop design, made under license from Dunlop. The same basic design was used by Jaguar.
Sorry, friend-oh. Details like that matter to us car geeks. Especially one priced high enough that a bank will require at least 24 hours' notice before you walk out the door with that much cash in your satchel. Some require 48 hours.
The Studebaker story began in South Bend, Indiana, in 1852, when brothers Henry and Clement Studebaker opened a blacksmith shop. The business soon expanded into building wagons and carriages and became one of the country's major wagon manufacturers. Studebaker began experimenting with automobiles in the 1890s, built electric automobiles beginning in 1902, and was selling gasoline-powered cars by 1904.
Although Studebaker had some boom years after World War II, like the other independent automobile manufacturers, it couldn't keep pace with GM, Ford and Chrysler in the late 1950s and into the 1960s. A merger with Packard in 1954 did little to help; Packard's Detroit plant closed in 1956, and the Packard brand disappeared after the 1958 model year. It was becoming obvious that the end was near for what was then one of America's oldest vehicle manufacturers.
What to do? Come up with an idea only an overly compensated executive who doesn't need the job would: build a "halo car."
The thinking was that if people came into Studebaker stores to see the Avanti, maybe they'd go home in a new Lark or whatever unusually styled, chubby little car Studebaker happened to be selling that made American Motors' offerings look staid and conventional by comparison.
The halo-car idea was the brainchild of Studebaker's new president, Sherwood Egbert, in 1961. His idea was a radically styled, high-performance four-seat coupe: something with the glamour of an exotic sports car but enough room to be practical. Egbert reportedly had sketches of the kind of car he wanted and turned to the one designer he thought could make the impossible happen: Raymond Loewy, the legendary industrial designer who had previously created influential Studebaker designs.
The catch was almost absurd. Egbert wanted a finished design in about 40 days.
Loewy accepted.
He assembled a tiny team of designers—Tom Kellogg, Bob Andrews and John Ebstein—and sequestered them in a rented house in Palm Springs, California. Instead of the usual corporate design process involving months or years of committees and revisions, they worked almost like a creative commando unit.
Within roughly 40 days, Loewy's group had produced the design. Egbert approved it, and the project moved from dream to engineering at remarkable speed. A full-size clay model was presented to the Studebaker board in April 1961. The finished Avanti was unveiled publicly in 1962 and went on sale later that year as a 1963 model.
Reactions were mixed. Some critics lauded its styling; others thought it unfinished-looking, bizarre even. One thing was certain: it was unique and different.
The Avanti, which translates loosely from Italian as "forward" or "onward," used a modified Studebaker Lark-derived chassis with a fiberglass body. Its four-seat fastback body was designed around a radically different approach to styling and aerodynamics, while the chassis received substantial suspension and brake modifications.
Seeing how quickly it went from concept to production, it's not surprising these cars had their fair share of problems. Production of the fiberglass body proved difficult, with distortion during curing contributing to delays, and getting the panels to fit correctly was a challenge. Those production problems meant cars weren't reaching dealers quickly enough to satisfy the initial wave of buyers, many of whom eventually canceled their orders and bought Corvettes or imports instead.
Whether or not the Avanti was a good car didn't actually matter; Studebaker was too far gone for one car, even if it was a watershed, to save it. Only 3,834 were built for the 1963 model year and another 809 were classified as 1964 models. The last Avanti was built in December 1963, as Studebaker shut down automobile production at its South Bend plant.
Curiously, Avanti production did resume in 1965 and beyond, thanks to South Bend Studebaker dealers Nate Altman and Leo Newman, who acquired the Avanti name, tooling and production rights. They formed the Avanti Motor Corporation and began producing the Avanti II, initially using the same basic Studebaker-derived chassis and a Chevrolet Corvette 327 V-8 in place of the Studebaker engine.
The Avanti II remained on the Studebaker-derived chassis for many years, while Chevrolet powertrains became the norm. Eventually, the chassis changed as well, with later cars moving to GM platforms, including the Chevrolet Monte Carlo-based chassis. Avanti production continued, in various forms and under several owners, into the 2000s.
So, again, I'm not completely wrong about the Avanti—well, most of them anyway—being some sort of kit car. They're not actually kit cars, of course; they're factory-built continuations and increasingly distant descendants of the original Studebaker.
Tomato, ta-mah-toe, kit-car, replica or whatever, if anything, Studebaker's Hail Mary skirts that fine and subjective line between weird and cool.