
This 1981 Lancia Beta Zagato popped up for sale on my Marketplace feed the other day not far from the Old Triple Wide here on the far west side of Cleveland, Ohio. Excuse me, a what? A Lancia, Beta...Zagato. Lean on each syllable of Za-ga-to to make yourself sound even more suave. I've heard Lancia pronounced LAHN-chah, Lahn-CHIA, or Lahn-see-yah depending on how sophisticated or cultured someone's trying to be. Ham-fisted as I can be, I drop the "d" from land and pronounce it, Lan-seeyah.

You're not alone if you've never heard of these cars, few people have although many who have are ribald fans. Like blue cheese, coffee, dark beer, raw oysters and Vienna sausage, they're an acquired taste; their proportions are, choosing my words carefully, different. A Fiat X 1/9 or Lancis Stratos they are not. They're kind of a mashup between a 1979-1993 Fox-body Ford Mustang and mid-'80's Nissan Sentra. And then given a haircut of questionable quality.

Prior to becoming part of Fiat in 1969, Lancia built beautiful, hand-built cars that were expensive and, no surprise, they weren't profitable. After taking over the cash strapped company, Fiat attempted to mainstream the brand with the front-wheel-drive Lancia "Beta", in 1972. The Beta was available as a sedan, wagon, coupe and a 2+2, retractable roof two-door known as the "Spyder" in Europe. It was known as the "Zagato" over here to help differentiate it from the Alpha Romeo Spyder. As if the Alpha Romeo Spyder wasn't for sale in Europe at the time but, I digress.
Fiat chose the name "Beta" to highlight a new beginning for Lancia, the founder of Lancia, Vincenzo Lancia, was fond of using letters from the Greek alphabet to name his cars. They avoided using "Alpha" to avoid confusion or legal issues with Alpha Romeo. Lancia, along with Fiat, has been part of Stellantis since 2021.
The Beta Zagato's started out at the Lancia plant in Turin, Italy as Beta coupes. The unpainted bodies were shipped to the Zagato coachbuilding plant in Milan where their craftsman sliced, diced and hacked them into convertible form using blueprints drawn up by the legendary Italian design house Pininfarina; seems everyone has a bad day at the office every now and then. The semi-completed cars were then shipped back to Turin for final assembly.

This isn't a full or "true" convertible. The roof over the driver and front seat passenger is a removable fiberglass panel while the rear window folds down leaving the center pillar intact like a basket handle. The window frames for the doors remain in place as well.
Reminds me of a 1990-1995 Oldsmobile Cutlass with its top down. Unlike the Zagato, though, the basket handle on the Oldsmobile wasn't structural, the door handles for these cars are above the doors in the center post. Bonkers.
Fiat\Lancia was concerned that in the all-important U.S. market, increasingly stringent rollover safety standards would eventually ban convertibles here, hence, the off-beat chopped top. Of roughly 9,600 built, less than 2,400 were shipped to North America. Seems all the effort was for relative naught.
Aside from appearing somewhat unconventional, I'll stop short of saying "weird" like the Olds Cutlass was, and subjective as that is, these cars have their upsides. They feature a fully independent, MacPherson strut suspension, four-wheel-disc brakes, and all came with a 5-speed manual transmission in a day and age of four-speed gearboxes; there were no automatics. Fiat's excellent iron block, aluminum head, 2-liter, double-overhead-cam, inline four-cylinder engine is under hood, on this Marketplace find, it has fuel injection helping it make 108-horsepower, a thirty-percent bump in power compared to the 83-horsepower versions with a carburetor.
Weighing in at 2,760-lbs, contemporary road testers recorded Zagato's going from zero-to-sixty in around 13.5 seconds, knocking down the quarter mile in 19.2. Slow then, glacial now. Their handling was lauded although the driving position was cited for being awkward, tiring even.
Legend has it that Russian steel was used for the bodies, steel that was thin, of poor quality and stored improperly. Therefore, Zagato's had a reputation for premature rusting that was so bad, Lancia bought back many cars from customers and gave them new ones. They probably weren't Zagato's as Lancia stopped making them after 1982. The Russian steel angle is somewhat unsubstantiated, one thing for certain, though, Zagato's tend to be rust buckets.
This one though, for sale in the heart of the rustbelt, appears to be remarkably clean. It's not without its problems, though. For $8,990, you get a car that runs only with an external fuel supply, you'd think for that number of Euro's, they'd have sorted that out for the potential buyer. Then again, finding a mechanic or tech who'd go near it around here are hard to find, My mechanic, who specializes in imports, wouldn't touch it with a ten-foot pasta noodle. The seller is willing to work with a buyer for shipment anywhere in the world.
Fun fact, 1981 Zagato's were the last Lancia's imported to the United States.
A 1981 Lancia Beta Zagato. Red with a black leather interior. 86,000 original miles. A very nice and straight boy. The original paint is old and there are some blemishes as you can see in the pictures. Completely rust-free undercarriage.
The original interior shows well, the targa top and the rear folding top are both in good shape.
Mechanically the engine runs with external fuel supply, needs fuel system to be revised. It was off the road for some years.
A rare, and excellent original car, needing work.
Any questions welcome.
(We can help to make arrangements for worldwide shipping.)
Built from 1973 to 1984, designed by Pinnanfarina, built by Zagato. ? total of 9390
Only the US received the 120BHP 2.0ltr fuel injected Aurelio Lampredi designed engine, with everyone else getting the carburettor version. Indeed the car was referred to as the Spyder Zagato in the US, to help differentiate it from the Alfa Romeo Spider.
All of which are noted rust prone areas on the Lancia Beta (and the Fiat x1/9 as