A family on the block I grew up on back on Long Island had a gold one of these 1968 Impala Sport Coupes. I thought its oh-so-bulky, form-over-function, over-the-top styling cool as all hell. Especially compared to the rental-grade Ford station wagon my father had. Of all the now "classic" cars I literally grew up with, that big old gold Chevy was the one I probably ogled the most.
Poster of this ad is apparently confused or mistaken as to what they're attempting sell. Not that it really matters but if god's in the details, this is an Impala Sports Coupe, not a Custom Coupe "Fastback". It's as if they're threatening perspective buyers too. "Buy now! Or else!" Please! Take my money!
I love on these Sport Coupes how the trunk lid and rear fenders flow into the bumper. And who doesn't love taillights in the bumper. Pointless, fabulous and highly impractical. Does it get any better? Impala Custom Coupes of this vintage were the semi-formal, notch back coupes.
Chevrolet offered these cars in various models that were essentially trim packages. If you wanted all the fluffy glitz of a Cadillac at a discount, you could order a Caprice. If an Impala was too rich for you, order down and pick up a Bel Air. For real bargain hunters, there was the Biscayne. The Bel Air coupe was available in hardtop or pillard'd, Biscayne two-door models came only as "pillar'd" coupes. Yuck. However, the fastback styling was only available on the Impala. It's definitely a look that not for everyone. Ford tried this as well in the mid-to-late-sixties with a varying degree of success or failure depending on your point of view. Most know how clumsy 1966 and 1967 Dodge Chargers are.
Poster of the ad claims the seats are new. But not only are the front seats a different color from the rear...
The upholstery pattern is different too. Saving grace, at least the seats are period correct. Judging from what I can make out from that rear inside panel and what can be made out of the steering wheel in the photo above this one, seems this car came with the light green interior originally. Someone's got some 'splainin' to do.
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